The Amy Sitzman Approach: Empathy, Execution, & Determination

In this episode of Drawing the Blueprint, Ben Firestone sits down with Amy Sitzman, Executive Managing Director, Partner, and a leader at Blueprint, to discuss what it takes to succeed in today’s senior housing market. Amy, who joined the firm in 2017, shares her perspective on building a career and driving results in a competitive and evolving industry.

Amy reflects on her journey from medical equipment sales to finding her passion in real estate and becoming a force to reckon with in senior housing investment sales. Finding a culture at Blueprint that values creativity, curiosity, and strategic thinking, a move that reignited her career and gave her the flexibility to balance professional ambition with family life.

She attributes her success in a predominantly male industry to empathy and determination. By putting herself in her clients’ shoes, Amy approaches every challenge with a solution-oriented mindset focused on getting transactions across the finish line.
The conversation also explores current market dynamics, including strong demand for stabilized and value-add deals, competitive bidding environments, and the potential for market cooling as new development impacts cap rates.

Amy’s story highlights the importance of relationships, resilience, and adaptability in the evolving world of senior housing.

Find Amy here:
https://www.linkedin.com/in/amy-sitzman-14a0b515/