Blueprint's Co-Founders and Their Story

In this episode of Drawing the Blueprint, co-founders Ben Firestone and Jacob Gehl rewind to the earliest days of Blueprint—before the playbook was written and when everything felt like an experiment. From the surprising outpouring of market support to the avalanche of behind-the-scenes challenges (legal, accounting, tax, compliance, and more), they share the real story of what it takes to move from producers to business builders.

Expect candid reflections on mistakes made, lessons learned, and the foundation that ultimately shaped Blueprint’s success. It’s a conversation about grit, growth, and the unglamorous—but essential—work that turns vision into reality.