web01.fireside.fm Wed, 08 Apr 2026 19:57:24 -0500 Fireside (https://fireside.fm) Drawing the Blueprint - Episodes Tagged with “Senior Housing” https://drawingtheblueprint.fireside.fm/tags/senior%20housing Fri, 20 Mar 2026 12:30:00 -0400 Hosted by Blueprint CEO & Co-Founder Ben Firestone, Drawing the Blueprint brings you raw access to the movers and shakers in healthcare real estate and beyond. From industry pros, Blueprint insiders, and legends from completely different arenas, each episode explores career origin stories and dives deep into the guests’ journey, uncovering how dynamic people grow, lead, and build. Fun, provocative, and always conversational, Ben brings curiosity (and his signature “Fire’s Hot Seat”) to every guest. Whether you’re an insider hungry for insights, an emerging professional looking for mentorship, or simply a culture-curious listener who loves entrepreneurial stories, this is your front-row seat to the mindsets and moments that shape success. Find Ben and the Blueprint Crew on YouTube at https://www.youtube.com/@drawingtheblueprint. en-us episodic Drawing the Blueprint brings you raw access to the movers and shakers in healthcare real estate and beyond. Ben Firestone Hosted by Blueprint CEO & Co-Founder Ben Firestone, Drawing the Blueprint brings you raw access to the movers and shakers in healthcare real estate and beyond. From industry pros, Blueprint insiders, and legends from completely different arenas, each episode explores career origin stories and dives deep into the guests’ journey, uncovering how dynamic people grow, lead, and build. Fun, provocative, and always conversational, Ben brings curiosity (and his signature “Fire’s Hot Seat”) to every guest. Whether you’re an insider hungry for insights, an emerging professional looking for mentorship, or simply a culture-curious listener who loves entrepreneurial stories, this is your front-row seat to the mindsets and moments that shape success. Find Ben and the Blueprint Crew on YouTube at https://www.youtube.com/@drawingtheblueprint. no Ben Firestone drawingtheblueprintpodcast@gmail.com The Amy Sitzman Approach: Empathy, Execution, & Determination https://drawingtheblueprint.fireside.fm/11 c325865e-653d-4966-ad57-4c4d8cd0fa86 Fri, 20 Mar 2026 12:30:00 -0400 Ben Firestone full Ben Firestone 25:08 no In this episode of Drawing the Blueprint, Ben Firestone sits down with Amy Sitzman, Executive Managing Director, Partner, and a leader at Blueprint, to discuss what it takes to succeed in today’s senior housing market. Amy, who joined the firm in 2017, shares her perspective on building a career and driving results in a competitive and evolving industry. Amy reflects on her journey from medical equipment sales to finding her passion in real estate and becoming a force to reckon with in senior housing investment sales. Finding a culture at Blueprint that values creativity, curiosity, and strategic thinking, a move that reignited her career and gave her the flexibility to balance professional ambition with family life. She attributes her success in a predominantly male industry to empathy and determination. By putting herself in her clients’ shoes, Amy approaches every challenge with a solution-oriented mindset focused on getting transactions across the finish line. The conversation also explores current market dynamics, including strong demand for stabilized and value-add deals, competitive bidding environments, and the potential for market cooling as new development impacts cap rates. Amy’s story highlights the importance of relationships, resilience, and adaptability in the evolving world of senior housing. Find Amy here: https://www.linkedin.com/in/amy-sitzman-14a0b515/ Senior Housing, Real Estate, Deal Making, Business Success, Women in Real Estate, Market Trends, Blueprint, commercial real estate, career journey, market trends, networking, personal life, success, travel, women in business In this episode of Drawing the Blueprint, Ben Firestone sits down with Amy Sitzman, Executive Managing Director, Partner, and a leader at Blueprint, to discuss what it takes to succeed in today’s senior housing market. Amy, who joined the firm in 2017, shares her perspective on building a career and driving results in a competitive and evolving industry.

Amy reflects on her journey from medical equipment sales to finding her passion in real estate and becoming a force to reckon with in senior housing investment sales. Finding a culture at Blueprint that values creativity, curiosity, and strategic thinking, a move that reignited her career and gave her the flexibility to balance professional ambition with family life.

She attributes her success in a predominantly male industry to empathy and determination. By putting herself in her clients’ shoes, Amy approaches every challenge with a solution-oriented mindset focused on getting transactions across the finish line.
The conversation also explores current market dynamics, including strong demand for stabilized and value-add deals, competitive bidding environments, and the potential for market cooling as new development impacts cap rates.

Amy’s story highlights the importance of relationships, resilience, and adaptability in the evolving world of senior housing.

Find Amy here:
https://www.linkedin.com/in/amy-sitzman-14a0b515/

]]> In this episode of Drawing the Blueprint, Ben Firestone sits down with Amy Sitzman, Executive Managing Director, Partner, and a leader at Blueprint, to discuss what it takes to succeed in today’s senior housing market. Amy, who joined the firm in 2017, shares her perspective on building a career and driving results in a competitive and evolving industry.

Amy reflects on her journey from medical equipment sales to finding her passion in real estate and becoming a force to reckon with in senior housing investment sales. Finding a culture at Blueprint that values creativity, curiosity, and strategic thinking, a move that reignited her career and gave her the flexibility to balance professional ambition with family life.

She attributes her success in a predominantly male industry to empathy and determination. By putting herself in her clients’ shoes, Amy approaches every challenge with a solution-oriented mindset focused on getting transactions across the finish line.
The conversation also explores current market dynamics, including strong demand for stabilized and value-add deals, competitive bidding environments, and the potential for market cooling as new development impacts cap rates.

Amy’s story highlights the importance of relationships, resilience, and adaptability in the evolving world of senior housing.

Find Amy here:
https://www.linkedin.com/in/amy-sitzman-14a0b515/

]]> Episode 6: Inside HealthTrust: Past, Present, and What’s Next https://drawingtheblueprint.fireside.fm/6 aff6761a-d991-43ce-81bf-31afaca12f6f Wed, 12 Nov 2025 09:30:00 -0500 Ben Firestone full Ben Firestone HealthTrust’s Alan Plush (Founder & CEO) and Samantha Medred (CFO/Partner) join Ben to unpack 40 years of healthcare real estate valuation—how the firm scaled to 1,500–1,700 appraisals/year, where HUD fits now, what’s really driving SNF and AL cap rates, and how AI will change the work (without replacing judgment). A candid look at leadership, data, and the next generation of valuation pros. 45:43 no Founder & CEO Alan Plush and CFO/Partner Samantha Medred of HealthTrust, one of healthcare real estate’s leading valuation advisory firms join Ben for a two-part conversation on the past, present, and future of senior housing and healthcare valuation. Alan rewinds to his Sarasota start, the leap from boutique shops to forming HealthTrust post Sarbanes-Oxley, and how the firm scaled from a small team to 1,500–1,700 appraisals a year nationwide. He explains why technology (and now AI) boosts speed but never replaces judgment, and how a coach-player leadership style keeps him close to the work and the client. Samantha breaks down today’s market mechanics: how HealthTrust’s geo and product-type teams (HUD/SNF/CCRC/AL) use a live data platform; what’s really happening with HUD timelines; how state-by-state Medicaid policy drives SNF demand and cap rates; and why older-vintage AL often trades at higher yields until stabilized. You’ll hear practical insight on underwriting vs. performance, cap-rate reality vs. hype, and how the next generation of leaders is preparing for an AI-enabled future. healthcare real estate, senior housing, valuation, HUD, SNF, assisted living, cap rates, Medicaid, appraisal, AI in real estate Founder & CEO Alan Plush and CFO/Partner Samantha Medred of HealthTrust, one of healthcare real estate’s leading valuation advisory firms join Ben for a two-part conversation on the past, present, and future of senior housing and healthcare valuation.

Alan rewinds to his Sarasota start, the leap from boutique shops to forming HealthTrust post Sarbanes-Oxley, and how the firm scaled from a small team to 1,500–1,700 appraisals a year nationwide. He explains why technology (and now AI) boosts speed but never replaces judgment, and how a coach-player leadership style keeps him close to the work and the client.

Samantha breaks down today’s market mechanics: how HealthTrust’s geo and product-type teams (HUD/SNF/CCRC/AL) use a live data platform; what’s really happening with HUD timelines; how state-by-state Medicaid policy drives SNF demand and cap rates; and why older-vintage AL often trades at higher yields until stabilized.
You’ll hear practical insight on underwriting vs. performance, cap-rate reality vs. hype, and how the next generation of leaders is preparing for an AI-enabled future.

]]> Founder & CEO Alan Plush and CFO/Partner Samantha Medred of HealthTrust, one of healthcare real estate’s leading valuation advisory firms join Ben for a two-part conversation on the past, present, and future of senior housing and healthcare valuation.

Alan rewinds to his Sarasota start, the leap from boutique shops to forming HealthTrust post Sarbanes-Oxley, and how the firm scaled from a small team to 1,500–1,700 appraisals a year nationwide. He explains why technology (and now AI) boosts speed but never replaces judgment, and how a coach-player leadership style keeps him close to the work and the client.

Samantha breaks down today’s market mechanics: how HealthTrust’s geo and product-type teams (HUD/SNF/CCRC/AL) use a live data platform; what’s really happening with HUD timelines; how state-by-state Medicaid policy drives SNF demand and cap rates; and why older-vintage AL often trades at higher yields until stabilized.
You’ll hear practical insight on underwriting vs. performance, cap-rate reality vs. hype, and how the next generation of leaders is preparing for an AI-enabled future.

]]>