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    <fireside:genDate>Wed, 03 Jun 2026 08:30:59 -0500</fireside:genDate>
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    <title>Drawing the Blueprint  - Episodes Tagged with “Healthcare Real Estate”</title>
    <link>https://drawingtheblueprint.fireside.fm/tags/healthcare%20real%20estate</link>
    <pubDate>Tue, 19 May 2026 11:00:00 -0400</pubDate>
    <description>Hosted by Blueprint CEO &amp;amp; Co-Founder Ben Firestone, Drawing the Blueprint brings you raw access to the movers and shakers in healthcare real estate and beyond. From industry pros, Blueprint insiders, and legends from completely different arenas, each episode explores career origin stories and dives deep into the guests’ journey, uncovering how dynamic people grow, lead, and build. Fun, provocative, and always conversational, Ben brings curiosity (and his signature “Fire’s Hot Seat”) to every guest. Whether you’re an insider hungry for insights, an emerging professional looking for mentorship, or simply a culture-curious listener who loves entrepreneurial stories, this is your front-row seat to the mindsets and moments that shape success. Find Ben and the Blueprint Crew on YouTube at https://www.youtube.com/@drawingtheblueprint.</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Drawing the Blueprint brings you raw access to the movers and shakers in healthcare real estate and beyond.</itunes:subtitle>
    <itunes:author>Ben Firestone</itunes:author>
    <itunes:summary>Hosted by Blueprint CEO &amp;amp; Co-Founder Ben Firestone, Drawing the Blueprint brings you raw access to the movers and shakers in healthcare real estate and beyond. From industry pros, Blueprint insiders, and legends from completely different arenas, each episode explores career origin stories and dives deep into the guests’ journey, uncovering how dynamic people grow, lead, and build. Fun, provocative, and always conversational, Ben brings curiosity (and his signature “Fire’s Hot Seat”) to every guest. Whether you’re an insider hungry for insights, an emerging professional looking for mentorship, or simply a culture-curious listener who loves entrepreneurial stories, this is your front-row seat to the mindsets and moments that shape success. Find Ben and the Blueprint Crew on YouTube at https://www.youtube.com/@drawingtheblueprint.</itunes:summary>
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    <itunes:explicit>no</itunes:explicit>
    <itunes:owner>
      <itunes:name>Ben Firestone</itunes:name>
      <itunes:email>drawingtheblueprintpodcast@gmail.com</itunes:email>
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<itunes:category text="Arts"/>
<item>
  <title>Building Parkdale Center: Claudia &amp; Rodrigo Garcia’s Journey</title>
  <link>https://drawingtheblueprint.fireside.fm/13</link>
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  <pubDate>Tue, 19 May 2026 11:00:00 -0400</pubDate>
  <author>Ben Firestone</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1616b0e3-8f2b-4966-aa13-5ce0fca5f0dd/994cc1ad-3f4a-4c60-bdb2-a91369b7a271.mp3" length="44056460" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Ben Firestone</itunes:author>
  <itunes:subtitle>From personal adversity to purpose-driven impact. 
In the latest episode of Drawing the Blueprint, Claudia &amp; Rodrigo Garcia share how their experience with addiction and recovery led to the founding of Parkdale Center - an outpatient treatment center focused on meaningful, long-term care for individuals and families.
Joined by guest host Andrew Sfreddo, Executive Managing Director &amp; Head of Behavioral Healthcare, and Colin Segner, Transaction Coordinator, Behavioral Healthcare, the conversation dives into recovery, entrepreneurship, and building a best-in-class treatment model.
</itunes:subtitle>
  <itunes:duration>29:56</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1616b0e3-8f2b-4966-aa13-5ce0fca5f0dd/episodes/9/994cc1ad-3f4a-4c60-bdb2-a91369b7a271/cover.jpg?v=2"/>
  <description>&lt;p&gt;In this episode of Drawing the Blueprint, Claudia and Rodrigo Garcia share how they transformed personal adversity into a mission-driven business with the founding of Parkdale Center. After Rodrigo’s battle with addiction following a workplace injury, the couple saw firsthand the gaps in treatment, especially for healthcare professionals, and set out to build a better outpatient care model.&lt;/p&gt;

&lt;p&gt;Joined by guest host Andrew Sfreddo, Executive Managing Director &amp;amp; Head of Behavioral Healthcare, and Colin Segner, Transaction Coordinator, Behavioral Healthcare, the conversation explores the levels of care Parkdale provides, including Partial Hospitalization (PHP), Intensive Outpatient Programs (IOP), and aftercare support designed to help patients transition back into everyday life while receiving meaningful, ongoing care.&lt;/p&gt;

&lt;p&gt;Claudia and Rodrigo also discuss what it takes to build a best-in-class facility, from prioritizing family involvement to setting measurable goals and continuously improving their approach. They close by sharing lessons for entrepreneurs on staying in your lane, adapting quickly, and leaning on your network. Their story is a powerful reminder of how resilience and purpose can create lasting impact.&lt;/p&gt;

&lt;p&gt;Learn more: &lt;a href="https://parkdalecenter.com" target="_blank" rel="nofollow noopener"&gt;https://parkdalecenter.com&lt;/a&gt;&lt;br&gt;
Resources: &lt;a href="https://nida.nih.gov" target="_blank" rel="nofollow noopener"&gt;https://nida.nih.gov&lt;/a&gt;&lt;/p&gt;
</description>
  <itunes:keywords>Parkdale Center podcast, addiction recovery story, behavioral healthcare podcast, outpatient addiction treatment, PHP and IOP programs, healthcare professionals addiction recovery, mental health and addiction treatment, building a behavioral healthcare business, recovery support and aftercare, entrepreneur recovery journey, family involvement in addiction recovery, best practices in outpatient care, substance abuse treatment innovation, healthcare real estate podcast, Drawing the Blueprint podcast, resilience in entrepreneurship, mission-driven healthcare company, addiction treatment leadership, Rodrigo Garcia Parkdale Center, Claudia Garcia Parkdale Center</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode of Drawing the Blueprint, Claudia and Rodrigo Garcia share how they transformed personal adversity into a mission-driven business with the founding of Parkdale Center. After Rodrigo’s battle with addiction following a workplace injury, the couple saw firsthand the gaps in treatment, especially for healthcare professionals, and set out to build a better outpatient care model.</p>

<p>Joined by guest host Andrew Sfreddo, Executive Managing Director &amp; Head of Behavioral Healthcare, and Colin Segner, Transaction Coordinator, Behavioral Healthcare, the conversation explores the levels of care Parkdale provides, including Partial Hospitalization (PHP), Intensive Outpatient Programs (IOP), and aftercare support designed to help patients transition back into everyday life while receiving meaningful, ongoing care.</p>

<p>Claudia and Rodrigo also discuss what it takes to build a best-in-class facility, from prioritizing family involvement to setting measurable goals and continuously improving their approach. They close by sharing lessons for entrepreneurs on staying in your lane, adapting quickly, and leaning on your network. Their story is a powerful reminder of how resilience and purpose can create lasting impact.</p>

<p>Learn more: <a href="https://parkdalecenter.com" target="_blank" rel="nofollow noopener">https://parkdalecenter.com</a><br>
Resources: <a href="https://nida.nih.gov" target="_blank" rel="nofollow noopener">https://nida.nih.gov</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode of Drawing the Blueprint, Claudia and Rodrigo Garcia share how they transformed personal adversity into a mission-driven business with the founding of Parkdale Center. After Rodrigo’s battle with addiction following a workplace injury, the couple saw firsthand the gaps in treatment, especially for healthcare professionals, and set out to build a better outpatient care model.</p>

<p>Joined by guest host Andrew Sfreddo, Executive Managing Director &amp; Head of Behavioral Healthcare, and Colin Segner, Transaction Coordinator, Behavioral Healthcare, the conversation explores the levels of care Parkdale provides, including Partial Hospitalization (PHP), Intensive Outpatient Programs (IOP), and aftercare support designed to help patients transition back into everyday life while receiving meaningful, ongoing care.</p>

<p>Claudia and Rodrigo also discuss what it takes to build a best-in-class facility, from prioritizing family involvement to setting measurable goals and continuously improving their approach. They close by sharing lessons for entrepreneurs on staying in your lane, adapting quickly, and leaning on your network. Their story is a powerful reminder of how resilience and purpose can create lasting impact.</p>

<p>Learn more: <a href="https://parkdalecenter.com" target="_blank" rel="nofollow noopener">https://parkdalecenter.com</a><br>
Resources: <a href="https://nida.nih.gov" target="_blank" rel="nofollow noopener">https://nida.nih.gov</a></p>]]>
  </itunes:summary>
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<item>
  <title>Episode 6: Inside HealthTrust: Past, Present, and What’s Next</title>
  <link>https://drawingtheblueprint.fireside.fm/6</link>
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  <pubDate>Wed, 12 Nov 2025 09:30:00 -0500</pubDate>
  <author>Ben Firestone</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1616b0e3-8f2b-4966-aa13-5ce0fca5f0dd/aff6761a-d991-43ce-81bf-31afaca12f6f.mp3" length="66010321" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Ben Firestone</itunes:author>
  <itunes:subtitle>HealthTrust’s Alan Plush (Founder &amp; CEO) and Samantha Medred (CFO/Partner) join Ben to unpack 40 years of healthcare real estate valuation—how the firm scaled to 1,500–1,700 appraisals/year, where HUD fits now, what’s really driving SNF and AL cap rates, and how AI will change the work (without replacing judgment). A candid look at leadership, data, and the next generation of valuation pros.</itunes:subtitle>
  <itunes:duration>45:43</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1616b0e3-8f2b-4966-aa13-5ce0fca5f0dd/episodes/a/aff6761a-d991-43ce-81bf-31afaca12f6f/cover.jpg?v=1"/>
  <description>&lt;p&gt;Founder &amp;amp; CEO Alan Plush and CFO/Partner Samantha Medred of HealthTrust, one of healthcare real estate’s leading valuation advisory firms join Ben for a two-part conversation on the past, present, and future of senior housing and healthcare valuation.&lt;/p&gt;

&lt;p&gt;Alan rewinds to his Sarasota start, the leap from boutique shops to forming HealthTrust post Sarbanes-Oxley, and how the firm scaled from a small team to 1,500–1,700 appraisals a year nationwide. He explains why technology (and now AI) boosts speed but never replaces judgment, and how a coach-player leadership style keeps him close to the work and the client.&lt;/p&gt;

&lt;p&gt;Samantha breaks down today’s market mechanics: how HealthTrust’s geo and product-type teams (HUD/SNF/CCRC/AL) use a live data platform; what’s really happening with HUD timelines; how state-by-state Medicaid policy drives SNF demand and cap rates; and why older-vintage AL often trades at higher yields until stabilized.&lt;br&gt;
You’ll hear practical insight on underwriting vs. performance, cap-rate reality vs. hype, and how the next generation of leaders is preparing for an AI-enabled future.&lt;/p&gt;
</description>
  <itunes:keywords>healthcare real estate, senior housing, valuation, HUD, SNF, assisted living, cap rates, Medicaid, appraisal, AI in real estate</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Founder &amp; CEO Alan Plush and CFO/Partner Samantha Medred of HealthTrust, one of healthcare real estate’s leading valuation advisory firms join Ben for a two-part conversation on the past, present, and future of senior housing and healthcare valuation.</p>

<p>Alan rewinds to his Sarasota start, the leap from boutique shops to forming HealthTrust post Sarbanes-Oxley, and how the firm scaled from a small team to 1,500–1,700 appraisals a year nationwide. He explains why technology (and now AI) boosts speed but never replaces judgment, and how a coach-player leadership style keeps him close to the work and the client.</p>

<p>Samantha breaks down today’s market mechanics: how HealthTrust’s geo and product-type teams (HUD/SNF/CCRC/AL) use a live data platform; what’s really happening with HUD timelines; how state-by-state Medicaid policy drives SNF demand and cap rates; and why older-vintage AL often trades at higher yields until stabilized.<br>
You’ll hear practical insight on underwriting vs. performance, cap-rate reality vs. hype, and how the next generation of leaders is preparing for an AI-enabled future.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Founder &amp; CEO Alan Plush and CFO/Partner Samantha Medred of HealthTrust, one of healthcare real estate’s leading valuation advisory firms join Ben for a two-part conversation on the past, present, and future of senior housing and healthcare valuation.</p>

<p>Alan rewinds to his Sarasota start, the leap from boutique shops to forming HealthTrust post Sarbanes-Oxley, and how the firm scaled from a small team to 1,500–1,700 appraisals a year nationwide. He explains why technology (and now AI) boosts speed but never replaces judgment, and how a coach-player leadership style keeps him close to the work and the client.</p>

<p>Samantha breaks down today’s market mechanics: how HealthTrust’s geo and product-type teams (HUD/SNF/CCRC/AL) use a live data platform; what’s really happening with HUD timelines; how state-by-state Medicaid policy drives SNF demand and cap rates; and why older-vintage AL often trades at higher yields until stabilized.<br>
You’ll hear practical insight on underwriting vs. performance, cap-rate reality vs. hype, and how the next generation of leaders is preparing for an AI-enabled future.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 2: New Capital Enters Senior Housing:  Health Wave Partners</title>
  <link>https://drawingtheblueprint.fireside.fm/2</link>
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  <pubDate>Thu, 04 Sep 2025 09:00:00 -0400</pubDate>
  <author>Ben Firestone</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1616b0e3-8f2b-4966-aa13-5ce0fca5f0dd/e5863416-64a6-4e1a-93c2-1e2cd799e803.mp3" length="23868165" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Ben Firestone</itunes:author>
  <itunes:subtitle>We sit down with longtime friend and industry veteran John Cobb to trace his journey from a successful run at Blueprint to launching Health Wave Partners</itunes:subtitle>
  <itunes:duration>16:29</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1616b0e3-8f2b-4966-aa13-5ce0fca5f0dd/episodes/e/e5863416-64a6-4e1a-93c2-1e2cd799e803/cover.jpg?v=1"/>
  <description>&lt;p&gt;In this episode, we sit down with longtime friend and industry veteran John Cobb to trace his journey from a successful run at Blueprint to launching Health Wave Partners—a new healthcare real estate investment platform backed by Macquarie Asset Management.&lt;/p&gt;

&lt;p&gt;John shares how his career pivot led to co-founding a startup with serious momentum, the strategic advantage of building a complementary senior team, and why his investment focus is on core-plus, high-quality senior housing assets. We talk about the underestimated challenges of starting a new venture, lessons from assembling the right culture, and how AI is already streamlining due diligence in real estate.&lt;/p&gt;

&lt;p&gt;Whether you’re an investor, operator, or just curious about where healthcare real estate is headed, this conversation offers an inside look at launching with intention, scaling with speed, and modernizing an industry still catching up to other asset classes.&lt;/p&gt;
</description>
  <itunes:keywords>investor, healthcare real estate, blueprintcre, health wave partners</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, we sit down with longtime friend and industry veteran John Cobb to trace his journey from a successful run at Blueprint to launching Health Wave Partners—a new healthcare real estate investment platform backed by Macquarie Asset Management.</p>

<p>John shares how his career pivot led to co-founding a startup with serious momentum, the strategic advantage of building a complementary senior team, and why his investment focus is on core-plus, high-quality senior housing assets. We talk about the underestimated challenges of starting a new venture, lessons from assembling the right culture, and how AI is already streamlining due diligence in real estate.</p>

<p>Whether you’re an investor, operator, or just curious about where healthcare real estate is headed, this conversation offers an inside look at launching with intention, scaling with speed, and modernizing an industry still catching up to other asset classes.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, we sit down with longtime friend and industry veteran John Cobb to trace his journey from a successful run at Blueprint to launching Health Wave Partners—a new healthcare real estate investment platform backed by Macquarie Asset Management.</p>

<p>John shares how his career pivot led to co-founding a startup with serious momentum, the strategic advantage of building a complementary senior team, and why his investment focus is on core-plus, high-quality senior housing assets. We talk about the underestimated challenges of starting a new venture, lessons from assembling the right culture, and how AI is already streamlining due diligence in real estate.</p>

<p>Whether you’re an investor, operator, or just curious about where healthcare real estate is headed, this conversation offers an inside look at launching with intention, scaling with speed, and modernizing an industry still catching up to other asset classes.</p>]]>
  </itunes:summary>
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